My working practice has been shaped by twenty-five years of open collaboration and exploration across many domains.
Every five years, I like to refocus into a new chapter. It keeps me fluent in the unknown, evolves my way of thinking, and expands my range.
Taking projects from ideation to installation, my process is connected and informed. I believe in a calm, kind working environment, and lateral collaboration with a curated team.
Everything I do is centered around human interaction and the curiosity in the undiscovered.
2025 – 2030 · · · Future
Working as an independent Creative Director, and partner at The Experience Machine and ONE. I am in search of new challenges, roles, and partnerships in both the familiar and the unknown.
TEM's latest project delivered the 2025 FTA awards show in Doha.
2020 – 2025 · · · Wider Projects
In 2020 the world pivoted, as did TEM. We partnered with experience franchises that fused show production, ticketed events, and brand collaboration. Acting as experience architects, we developed long-form projects with Empirical Wax and State of Play.
TEM created the Lightprinter and Screenprinter for Broadwick Live for the final two seasons of Printworks.
Becoming part of ONE, we collectively collaborated with Nike and Jean Paul Gaultier.
Independently, and as part of Sub, I worked on projects for Ye and Travis Scott.
Working with Bild, I created an immersive documentary, Nighthawks, production design for Our Story with David Attenborough and a virtual show for the 2020 EMAs.
A chapter of exploration, adaptation, insight and parenthood.
2015 – 2020 · · · The Experience Machine
TEM offered an artistic and commercial platform that allowed us to push the boundaries of what installation, performance and experience could achieve.
Live shows with Beyoncé, Jay Z, Lady Gaga and Skepta.
Brand experiences for Gucci, Rag & Bone, Cartier, Hijingo, Selfridges and Google.
Cultural commissions for LACMA, London Design Festival and Manchester International Festival.
2010 – 2015 · · · Experiential + Wallpaper
Wanting to understand the commercial application of digital installations, I worked at Imagination, developing large-scale installations for Land Rover, Lincoln, Ford and Jaguar.
I joined the 2012 Olympics ceremonies team to develop stadium visuals alongside projects for MTV, Diesel and Pernod Ricard.
I released a signature range of wallpapers for Osborne & Little and installed a 3D wallpaper and animated Trompe-l'œil at Heathrow T5.
While working at United Visual Artists, I worked on projects for Bally, Nike and Parley.
In 2015 I co-founded The Experience Machine.
2005 – 2010 · · · Digital Installation
On graduating, Artwise represented and nurtured Troika, Random International and myself.
A documentary by Channel 4 followed my installation at Sketch.
Represented by Friedman Benda, Droog and Artwise, I exhibited internationally at Art Basel Miami, Salone del Mobile, Dundee Contemporary Arts and London Design Museum, with permanent installations at Heathrow's Terminal 5 and Museum of Fine Arts, Houston.
2000 – 2005 · · · Alexander McQueen + RCA
Working as Alexander McQueen's graphic and textiles designer, I formed the internal fashion print department.
This led to co-designing the iconic Skull scarf, feather prints for Irene SS03 and establishing digitally engineered prints as part of the McQueen brand.
Completed a Masters degree at the Royal College of Art.